August 3rd, 2012
Headed to Chicago… for one day only, before hitting the road back east again.  Looking forward to some road trip time, and I’ve loaded up with podcasts (addicted to WHYY Radio Times from Philly & ‘This American Life’, of course!) and will be catching up on my reading. Some weekend reading I’d recommend to my fellow social media geeks:‘Infographic: What’s Different About the 2012 Olympics? Social Media, Basically.’ via Fast Company‘More Leads, Higher Customer Retention.’ via KissMetrics Blog‘Tie Your Social Media to Your Business Goals.’ via Radian6 BlogHave a great weekend, everyone.

Headed to Chicago… for one day only, before hitting the road back east again.  Looking forward to some road trip time, and I’ve loaded up with podcasts (addicted to WHYY Radio Times from Philly & ‘This American Life’, of course!) and will be catching up on my reading.

Some weekend reading I’d recommend to my fellow social media geeks:
‘Infographic: What’s Different About the 2012 Olympics? Social Media, Basically.’ via Fast Company
‘More Leads, Higher Customer Retention.’ via KissMetrics Blog
‘Tie Your Social Media to Your Business Goals.’ via Radian6 Blog

Have a great weekend, everyone.

4 notes
weekend chicago social media metrics kissmetrics radian6 fast company fastco design
June 16th, 2012
Just read a fascinating piece from the KISSMetrics blog: ‘The Shocking Truth About How Web Graphics Affect Conversions.’ It references a study lead by advertising legend David Ogilvy (pictured above) that essentially debunks the myth that any use of images automatically translate to higher conversions. Turns out, that’s not entirely true.  Depending on their content, their placement, their quality and their relevance, some images can work against you. Read on to learn the do’s, don’ts and how-to’s for effective use of images on websites.

Just read a fascinating piece from the KISSMetrics blog: ‘The Shocking Truth About How Web Graphics Affect Conversions.’

It references a study lead by advertising legend David Ogilvy (pictured above) that essentially debunks the myth that any use of images automatically translate to higher conversions. Turns out, that’s not entirely true.  Depending on their content, their placement, their quality and their relevance, some images can work against you.

Read on to learn the do’s, don’ts and how-to’s for effective use of images on websites.

images conversions web design layout david ogilvy kissmetrics content
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@Jacquilope

Based in Princeton, NJ, Jacquilope offers marketing strategies for small business. From social media marketing to graphic design and branding to everything in between. Click on the 'Services' link to learn more about how Jacquilope can help you realize your marketing goals.