June 16th, 2012
Just read a fascinating piece from the KISSMetrics blog: ‘The Shocking Truth About How Web Graphics Affect Conversions.’ It references a study lead by advertising legend David Ogilvy (pictured above) that essentially debunks the myth that any use of images automatically translate to higher conversions. Turns out, that’s not entirely true.  Depending on their content, their placement, their quality and their relevance, some images can work against you. Read on to learn the do’s, don’ts and how-to’s for effective use of images on websites.

Just read a fascinating piece from the KISSMetrics blog: ‘The Shocking Truth About How Web Graphics Affect Conversions.’

It references a study lead by advertising legend David Ogilvy (pictured above) that essentially debunks the myth that any use of images automatically translate to higher conversions. Turns out, that’s not entirely true.  Depending on their content, their placement, their quality and their relevance, some images can work against you.

Read on to learn the do’s, don’ts and how-to’s for effective use of images on websites.

images conversions web design layout david ogilvy kissmetrics content
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@Jacquilope

Based in Princeton, NJ, Jacquilope offers marketing strategies for small business. From social media marketing to graphic design and branding to everything in between. Click on the 'Services' link to learn more about how Jacquilope can help you realize your marketing goals.