Just read a fascinating piece from the KISSMetrics blog: ‘The Shocking Truth About How Web Graphics Affect Conversions.’
It references a study lead by advertising legend David Ogilvy (pictured above) that essentially debunks the myth that any use of images automatically translate to higher conversions. Turns out, that’s not entirely true. Depending on their content, their placement, their quality and their relevance, some images can work against you.
Read on to learn the do’s, don’ts and how-to’s for effective use of images on websites.