Social Media Marketing / Design / Princeton, NJ

A few weeks ago I posted the first in a series of write-ups reviewing tools for smarter tweeting.  If you’re managing the Twitter account for your business - and also trying to, you know, run the business - finding an effective way to plan and share content is crucial.  Save time, tweet smarter, and share great content with your followers using these programs!

Last time, I reviewed Buffer, an app that allows you to schedule as many Twitter and Facebook posts as you can write ahead of time.  It’s great - you can prepare all the tweets and posts you need, and not only does Buffer post them, but it will give you metrics to show you how many RTs and clicks you got for each one.

But let’s talk about those clicks… obviously the goal is to share content that gets as many clicks as possible, so naturally, your odds are increased when you have more followers online.  But how do you know when that is?  That’s where Tweriod comes in. 

Tweriod analyzes your Twitter followers and provides you with a chart showing how many of your followers are active at different times throughout the day.  It provides these statistics for each specific day, as well as weekends combined, and weekdays combined, giving you insight on the optimal times to share your content.

Tweriod is free (with slightly limited features) for analyzing up to 5,000 followers.  If you’re just getting started, the free version should suit you perfectly.

Tweriod markets itself to work alongside Buffer, which I have been making use of, but the information the program offers can act as a guideline that you can use with any other sharing app.

Maybe in your dream world, you have a whole marketing team devoted to sharing your business’ message with your loyal fans.  But for now, you’re it.  Running a business means wearing a lot of different hats - perhaps juggling customer service, personnel, book keeping -  in addition to trying to keep up with your fans on social media sites.  With all those tasks to consider, finding ways to save time is key.  Lucky for you, there are several great tools available to make your social media marketing more efficient!

Buffer is a popular app that allows you to compose and schedule your tweets or Facebook posts ahead of time.  There is a lot to love about Buffer, but the biggie is the amount of time it can save you.  Instead of making time throughout the day to stay involved and share things on social media sites, you can prepare a few days’ worth of content in one sitting.  Type them into Buffer, they’ll be added to your queue.

Buffer also provides you with the analytics for each tweet.  See how many clicks it got, how many potential viewers it had, along with retweets, mentions and favorites - all from your Buffer dashboard.

After trying a few similar programs, I decided to try Buffer myself.  I’ve been using it for a few days now, and have found it to be user-friendy, intuitive, and a very helpful tool.  Take one thing off your daily to-do list, and download Buffer to make your social media marketing a little easier!

(Source: ohsobeautifulpaper.com)