Social Media: Smarter Sharing
There’s a ton of information being shared on social media, designed to lure readers, engage them, make them click, buy, retweet, etc. When you are just one voice among these millions of other voices, how will you make sure you’re heard? How can you be certain that the content you’re sharing is engaging your followers, and attracting new ones? Here are some strategies for smarter sharing on social media sites.
1. Mind your post frequency. Too often and it’s annoying, too little and you get lost in the crowd. Deciding on how often to tweet or share takes time, and you’ll find your rhythm as you go. For starters, shoot for a handful of posts per day - more than 3 - and see how that goes. The key here is consistency. If you suddenly vanish, the social media world will forget about you and keep moving on. Dedicate yourself to a regular number of posts - blog posts, Facebook and Twitter posts - and stick with that frequency.
2. Maximize your reach. If you’re managing multiple accounts, consider this point raised by Robert Caruso, author of bundlepost. He argues that strategic posting across each of your social media channels increases the exposure of your post. If you’re sharing your new blog post on Twitter, share it on Facebook at a different time, and engage a new audience. The audience on your social media sites fluctuates throughout the day, and if you only share it one time, double-posting on social media sites, you’re only reaching one audience, one time. With that in mind…
3. Work the metrics. There are many apps that can work to your advantage when it comes to content sharing. One of my favorites at the moment is an app called Buffer, which allows you to schedule tweets and Facebook posts ahead of time, and then provides you with the analytics for each afterwards. (Read my review of Buffer here.) The benefit to this is being able to see how effective each post was - how many people saw it, how many clicks it got, etc. - so that you can fine-tune your sharing strategy.
Thinking strategically about how you share will increase traffic to your site, engage your audience, and help you grow your social media presence.