November 30th, 2012
Wondering why it’s been so quiet at Jacquilope HQ?  Well, at the end of October, NJ got hit hard by Hurricane Sandy.  Though my home town fared better than most, we were still without power for over a week.  Through it all, though, we were learning just how extensive the damage to New Jersey’s coastal towns had been.  Imagine losing everything - EVERYTHING.  That was the reality so many towns at the Jersey Shore had to face as Hurricane Sandy moved on.  It’s not in my nature to sit quietly when big things happen, and luckily, my friend Melissa Klepacki, founder of PrincetonScoop, is of the same mindset.  One phone call from Melissa, a few emails exchanged with other talented local ladies and an hour or two later and we’d created Restore Our Shore, a philanthropic movement dedicated to raising funds for nonprofits working at the Jersey Shore. Our neighbors at the shore need us, and Restore Our Shore is focused on raising funds to be distributed to credible nonprofits working in the heart of the most devastated communities.  There is so much work to be done, and we’re here to rally our neighbors to help those who need it direly.  We are taking no salaries and have no operating costs, so as the donations come in, we’re able to send it right back out to groups that need the funding.  Have $5 to donate?  More?  Every dollar counts.  Click here to make a tax-deductible donation. …and stay tuned for more big things from Jacquilope!

Wondering why it’s been so quiet at Jacquilope HQ?  Well, at the end of October, NJ got hit hard by Hurricane Sandy.  Though my home town fared better than most, we were still without power for over a week.  Through it all, though, we were learning just how extensive the damage to New Jersey’s coastal towns had been. 

Imagine losing everything - EVERYTHING.  That was the reality so many towns at the Jersey Shore had to face as Hurricane Sandy moved on.  It’s not in my nature to sit quietly when big things happen, and luckily, my friend Melissa Klepacki, founder of PrincetonScoop, is of the same mindset.  One phone call from Melissa, a few emails exchanged with other talented local ladies and an hour or two later and we’d created Restore Our Shore, a philanthropic movement dedicated to raising funds for nonprofits working at the Jersey Shore.

Our neighbors at the shore need us, and Restore Our Shore is focused on raising funds to be distributed to credible nonprofits working in the heart of the most devastated communities.  There is so much work to be done, and we’re here to rally our neighbors to help those who need it direly.  We are taking no salaries and have no operating costs, so as the donations come in, we’re able to send it right back out to groups that need the funding.  Have $5 to donate?  More?  Every dollar counts.  Click here to make a tax-deductible donation.

…and stay tuned for more big things from Jacquilope!

3 notes
Restore Our Shore Jersey shore Hurricane Sandy NJ New Jersey fundraising nonprofits charity donations donate PrincetonScoop Princeton
July 6th, 2012
Zoom Custom banner designs for First Field Ketchup. I recently had the privilege of helping my awesome clients at First Field Ketchup prepare for their first Fancy Food Show - a weekend long specialty food conferences attended by buyers, vendors and brands from around the world.  The challenge here was to make this brand - the definition of a homegrown business - stand out amongst the sea of booths and vendors.  Owners Patrick and Theresa are involved in each step of their ketchup production - from choosing the right seeds, to farming their own tomatoes and sourcing others from local growers, and producing small batches of their delicious ketchup. They are ‘authentic’ in every sense of the way, and conveying that in their branding is key! As we discussed the booth design options, Patrick and Theresa knew what they didn’t want: a ‘schtick’ with cheesy copy & gimmicks (hay bales & overalls).  I suggested incorporating their existing package design - a simple, painted illustration of a tomato - into large banners that evoked seed packets.  Patrick and Theresa said their booth at the show was a hit, and judging by the recent press coverage they’ve received, their brand is earning a spot in the forefront of the specialty food world!Weddingwire: Wedding Favors from the Fancy Food ShowFoodette Reviews: Summer Fancy Food Show Top 15Grub Street NY: Otherworldly Condiments to Elevate a Cookout

Custom banner designs for First Field Ketchup.

I recently had the privilege of helping my awesome clients at First Field Ketchup prepare for their first Fancy Food Show - a weekend long specialty food conferences attended by buyers, vendors and brands from around the world.  The challenge here was to make this brand - the definition of a homegrown business - stand out amongst the sea of booths and vendors. 

Owners Patrick and Theresa are involved in each step of their ketchup production - from choosing the right seeds, to farming their own tomatoes and sourcing others from local growers, and producing small batches of their delicious ketchup. They are ‘authentic’ in every sense of the way, and conveying that in their branding is key!

As we discussed the booth design options, Patrick and Theresa knew what they didn’t want: a ‘schtick’ with cheesy copy & gimmicks (hay bales & overalls).  I suggested incorporating their existing package design - a simple, painted illustration of a tomato - into large banners that evoked seed packets. 

Patrick and Theresa said their booth at the show was a hit, and judging by the recent press coverage they’ve received, their brand is earning a spot in the forefront of the specialty food world!

Weddingwire: Wedding Favors from the Fancy Food Show
Foodette Reviews: Summer Fancy Food Show Top 15
Grub Street NY: Otherworldly Condiments to Elevate a Cookout

2 notes
graphic design banner fancy food show branding illustration local nj princeton first field ketchup
May 22nd, 2012
Zoom If you know me, you know I’m a Jersey girl through and through (and by that I mean a ‘real’ Jersey girl, not one of the stereotypical types that are being beamed into your homes by MTV!) I love my home state, and was honored to be featured this week on Design Sponge, where I offered a tour of my hometown, Princeton.  If you’re ever in the area, do stop in and visit!  I covered most of my favorite spots, but there’s plenty more to see! Without further ado: Princeton, NJ City Guide - DesignSponge.com by Jacqui Alexander! See you!

If you know me, you know I’m a Jersey girl through and through (and by that I mean a ‘real’ Jersey girl, not one of the stereotypical types that are being beamed into your homes by MTV!)

I love my home state, and was honored to be featured this week on Design Sponge, where I offered a tour of my hometown, Princeton.  If you’re ever in the area, do stop in and visit!  I covered most of my favorite spots, but there’s plenty more to see!

Without further ado: Princeton, NJ City Guide - DesignSponge.com by Jacqui Alexander!

See you!

Princeton NJ New Jersey Design Sponge City Guide travel
January 2nd, 2012
Zoom Every few months I get back in the studio and focus on painting for a little while as I prepare for small solo art shows in Princeton, NJ. (This upcoming one is at Small World Coffee.)  I’m fortunate to have opportunities to show my work, mainly because it gives me the excuse to spend time in the studio and play with paint.  Lately, I’ve been heavily inspired by many of my favorite blogs, and I’ve relied on them for the sense of community collaboration and inspiration that I have desperately searched for since the day I left the shared-studio-art-world of RISD!This recent suite of paintings includes imagery of animals, landscapes, crystals, nests, eggs, some text & decoration… and lots of gold paint!

Every few months I get back in the studio and focus on painting for a little while as I prepare for small solo art shows in Princeton, NJ. (This upcoming one is at Small World Coffee.)  I’m fortunate to have opportunities to show my work, mainly because it gives me the excuse to spend time in the studio and play with paint.  Lately, I’ve been heavily inspired by many of my favorite blogs, and I’ve relied on them for the sense of community collaboration and inspiration that I have desperately searched for since the day I left the shared-studio-art-world of RISD!

This recent suite of paintings includes imagery of animals, landscapes, crystals, nests, eggs, some text & decoration… and lots of gold paint!

8 notes
painting art risd illustration blogging princeton
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@Jacquilope

Based in Princeton, NJ, Jacquilope offers marketing strategies for small business. From social media marketing to graphic design and branding to everything in between. Click on the 'Services' link to learn more about how Jacquilope can help you realize your marketing goals.