Getting Customer Engagement on Social Media
So you’ve set up social media accounts for your small business… but things are feeling a little lackluster. Or, downright slow, even. Don’t throw up your hands and walk away from the digital world! Get your customers engaged with your posts, and generate excitement around your brand. Here are several ways to generate customer engagement on social media:
1. Be yourself. Yes, the same advice your mother gave you all those years ago rings true today! Your customers love you & your brand for who you are, and that’s why they keep patronizing you. The tone and attitude you bring to your business should be carried across to your social media campaigns. This is a core element of successful branding, and will only help strengthen your business. Speaking in a familiar, consistent tone conveys authenticity, and nothing is more valuable than that.
2. Ask questions. Give your followers a chance to speak their mind, share a story, or voice an opinion and they will! Come up with a question or poll that is relevant to the service you provide, and encourage your customers to tweet their reply or post in the comments. Keep the conversation going by replying, retweeting, and posing follow-up questions.
3. Create a contest on social media. A little incentive never hurt anyone! Inspire your customers to share something on social media - a photo of them using your product, a testimonial, a favorite memory - and offer a prize for participation. Be sure to promote the contest to your fans through emails, and in-store posters, and watch the engagement happen. Again, acknowledging participants is a must - even if they aren’t the big winner!
4. Use images. As this article from Social Media Today explains, images posted to Facebook generated much higher engagement than any other type of content. Harness that power and share fun images from your business. Encourage your fans to share their own pictures, and re-post them. Keep it relevant, and keep it fun.
There are plenty of ways to inspire engagement on social media, and these will get you headed in the right direction. What has worked for your business on social media?