Tools for Effective Tweeting: Buffer
Maybe in your dream world, you have a whole marketing team devoted to sharing your business’ message with your loyal fans. But for now, you’re it. Running a business means wearing a lot of different hats - perhaps juggling customer service, personnel, book keeping - in addition to trying to keep up with your fans on social media sites. With all those tasks to consider, finding ways to save time is key. Lucky for you, there are several great tools available to make your social media marketing more efficient!
Buffer is a popular app that allows you to compose and schedule your tweets or Facebook posts ahead of time. There is a lot to love about Buffer, but the biggie is the amount of time it can save you. Instead of making time throughout the day to stay involved and share things on social media sites, you can prepare a few days’ worth of content in one sitting. Type them into Buffer, they’ll be added to your queue.
Buffer also provides you with the analytics for each tweet. See how many clicks it got, how many potential viewers it had, along with retweets, mentions and favorites - all from your Buffer dashboard.
After trying a few similar programs, I decided to try Buffer myself. I’ve been using it for a few days now, and have found it to be user-friendy, intuitive, and a very helpful tool. Take one thing off your daily to-do list, and download Buffer to make your social media marketing a little easier!