Logo sketches for a property management company in California that was in the midst of the rebranding process. After a discussion with the owner, I started a few design sketches, with this one being the final iteration.
Words that had come up during the conversation were ‘fresh’ and ‘professional.’ With that in mind, I wanted to strike the balance between whimsical and timeless. A crisp typeface with a little personality was a must!
A Quick Social Media To-Do List for 2013
The New Year is here! Are you ready? Here’s a quick list to help you head into the new year with a fresh start.
1. Update your LinkedIn profile. Unless you’re a LinkedIn pro, you might find that your LinkedIn profile has gotten a bit dusty. Take 5 minutes and give it a once-over. Read through your job & project descriptions, add any updates, freshen up the language. Take another look at your photo: is it working? (Is it clear, professional, well-lit, inviting…?) Finally, join some new groups and ‘follow’ some industry pros. It’s all about expanding your network, after all.
2. Write yourself an editorial calendar for one month. An editorial calendar is an outline for your blogging or marketing goals, laid out in advance. It’s an invaluable tool if you’re serious about providing regular, exciting content. If you don’t use one regularly, try it for one month. It doesn’t have to be complex or lengthy, just give yourself enough detail to go on so that you’re inspired to keep at it. (Prediction: You’ll see an increase in post frequency.)
3. Change your Facebook Cover Photo. It’s a minor one, but this change gets attention! Think about your brand ‘s major initiatives are right now, and how you can convey that through a photo. Freshen things up! While you’re updating your photo, take a look at your page through a stranger’s eyes and see if there’s anything else you can add to or enhance to captivate new visitors and engage those who already ‘like’ your page. (…and if you’ve written your editorial calendar, you’ll be prepared to serve up engaging content all month long!)
4. Sign up for social media management tools so you can stay active on Twitter. In my opinion, it’s better not to have your brand on Twitter at all than to have a stale, neglected Twitter account! If being consistently active Twitter is a challenge for you, check out some tools to make Twitter more manageable. Programs like HootSuite are designed to make tweeting even easier, with features that let you write and schedule tweets ahead of time, data reporting to help you judge how effective your tweets are, and more. Finally, remember to check your Twitter account often so that you can reply to mentions and interact with your fans in a timely manner.
Here’s to a happy and productive New Year!