March 7th, 2014
February 21st, 2014
December 18th, 2013
August 13th, 2013

Logo sketches for a property management company in California that was in the midst of the rebranding process. After a discussion with the owner, I started a few design sketches, with this one being the final iteration.
Words that had come up during the conversation were ‘fresh’ and ‘professional.’ With that in mind, I wanted to strike the balance between whimsical and timeless. A crisp typeface with a little personality was a must! 

April 26th, 2013
March 13th, 2013
January 1st, 2013

A Quick Social Media To-Do List for 2013

imageThe New Year is here!  Are you ready?  Here’s a quick list to help you head into the new year with a fresh start.

1. Update your LinkedIn profile.  Unless you’re a LinkedIn pro, you might find that your LinkedIn profile has gotten a bit dusty.  Take 5 minutes and give it a once-over.  Read through your job & project descriptions, add any updates, freshen up the language.  Take another look at your photo: is it working? (Is it clear, professional, well-lit, inviting…?)  Finally, join some new groups and ‘follow’ some industry pros.  It’s all about expanding your network, after all.

2. Write yourself an editorial calendar for one month.  An editorial calendar is an outline for your blogging or marketing goals, laid out in advance.  It’s an invaluable tool if you’re serious about providing regular, exciting content.  If you don’t use one regularly, try it for one month.  It doesn’t have to be complex or lengthy, just give yourself enough detail to go on so that you’re inspired to keep at it.  (Prediction: You’ll see an increase in post frequency.)

3.  Change your Facebook Cover Photo.  It’s a minor one, but this change gets attention!  Think about your brand ‘s major initiatives are right now, and how you can convey that through a photo.  Freshen things up!  While you’re updating your photo, take a look at your page through a stranger’s eyes and see if there’s anything else you can add to or enhance to captivate new visitors and engage those who already ‘like’ your page. (…and if you’ve written your editorial calendar, you’ll be prepared to serve up engaging content all month long!)

4.  Sign up for social media management tools so you can stay active on Twitter.  In my opinion, it’s better not to have your brand on Twitter at all than to have a stale, neglected Twitter account!  If being consistently active Twitter is a challenge for you, check out some tools to make Twitter more manageable.  Programs like HootSuite are designed to make tweeting even easier, with features that let you write and schedule tweets ahead of time, data reporting to help you judge how effective your tweets are, and more.  Finally, remember to check your Twitter account often so that you can reply to mentions and interact with your fans in a timely manner.  

Here’s to a happy and productive New Year!

November 30th, 2012
Wondering why it’s been so quiet at Jacquilope HQ?  Well, at the end of October, NJ got hit hard by Hurricane Sandy.  Though my home town fared better than most, we were still without power for over a week.  Through it all, though, we were learning just how extensive the damage to New Jersey’s coastal towns had been. 
Imagine losing everything - EVERYTHING.  That was the reality so many towns at the Jersey Shore had to face as Hurricane Sandy moved on.  It’s not in my nature to sit quietly when big things happen, and luckily, my friend Melissa Klepacki, founder of PrincetonScoop, is of the same mindset.  One phone call from Melissa, a few emails exchanged with other talented local ladies and an hour or two later and we’d created Restore Our Shore, a philanthropic movement dedicated to raising funds for nonprofits working at the Jersey Shore.
Our neighbors at the shore need us, and Restore Our Shore is focused on raising funds to be distributed to credible nonprofits working in the heart of the most devastated communities.  There is so much work to be done, and we’re here to rally our neighbors to help those who need it direly.  We are taking no salaries and have no operating costs, so as the donations come in, we’re able to send it right back out to groups that need the funding.  Have $5 to donate?  More?  Every dollar counts.  Click here to make a tax-deductible donation.
…and stay tuned for more big things from Jacquilope!

Wondering why it’s been so quiet at Jacquilope HQ?  Well, at the end of October, NJ got hit hard by Hurricane Sandy.  Though my home town fared better than most, we were still without power for over a week.  Through it all, though, we were learning just how extensive the damage to New Jersey’s coastal towns had been. 

Imagine losing everything - EVERYTHING.  That was the reality so many towns at the Jersey Shore had to face as Hurricane Sandy moved on.  It’s not in my nature to sit quietly when big things happen, and luckily, my friend Melissa Klepacki, founder of PrincetonScoop, is of the same mindset.  One phone call from Melissa, a few emails exchanged with other talented local ladies and an hour or two later and we’d created Restore Our Shore, a philanthropic movement dedicated to raising funds for nonprofits working at the Jersey Shore.

Our neighbors at the shore need us, and Restore Our Shore is focused on raising funds to be distributed to credible nonprofits working in the heart of the most devastated communities.  There is so much work to be done, and we’re here to rally our neighbors to help those who need it direly.  We are taking no salaries and have no operating costs, so as the donations come in, we’re able to send it right back out to groups that need the funding.  Have $5 to donate?  More?  Every dollar counts.  Click here to make a tax-deductible donation.

…and stay tuned for more big things from Jacquilope!

September 14th, 2012

As this weekend approaches, I wanted to take a moment to reflect on something I had been discussing with a friend earlier this week.  We were talking about running our businesses, and we both agreed that it’s always easier to get down to work when the work is good.  On days when the workload seems overwhelming, or at times when a project isn’t working out exactly as you had envisioned, it takes a little extra effort (and several extra mugs of coffee) to get work done.

It turns out, this type of thinking has been studied extensively by researchers at the University of Pennsylvania.  I did some searching and uncovered a case study in which researchers tracked new hires at Met Life - measuring their success and failure rates, and analyzing the employees’ moods to determine their effect on overall performance.

The study compared sales people with a optimistic outlooks to those who were pessimistic.  While the success and failure rates of each group were comparable, those workers with an optimistic mindset made far more progress - outperforming the pessimists by 20-40%.  The reasoning behind this, the researchers suggested, was that people who were generally optimistic attributed their failure to something that the would be able to change.  In other words, when they failed, they kept going, knowing that they could improve over time.  Pessimists, meanwhile, took each failure far more seriously, to the point that it detracted from the work they were able to do.

How are you feeling today?  Feeling a little overwhelmed?  Why not put this theory to the test by letting yourself off the hook for those things that may not be working out as planned.  Give yourself a pep talk and get back in the game. 

If you’re feeling confident, well, go out there and make it happen!

September 7th, 2012
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@Jacquilope

Based in Princeton, NJ, Jacquilope offers marketing strategies for small business. From social media marketing to graphic design and branding to everything in between. Click on the 'Services' link to learn more about how Jacquilope can help you realize your marketing goals.